Independent East launches campaign to raise awareness of inclusivity; #Flourish

Published: 20th December 2021

Independent East, an informal alliance of five community-focused housing associations in the East of England – Broadland Housing, Freebridge Community Housing, Havebury Housing Partnership, Saffron and Orwell Housing Association, has just launched the #Flourish campaign designed to promote equality, diversity and inclusion in their workplaces and communities so that everyone can be themselves, where they can grow and flourish.

The campaign concept is based around the idea that just as every plant needs a different environment, treatment, and conditions to thrive, so do we as individuals.

Over the coming months, the five housing associations will work collaboratively to raise awareness about the importance of inclusion through surveys, training and events, as well as each organisation committing to scrutinise their internal processes to see how they could be improved.

James Francis, CEO at Saffron, said: “The way I think about inclusion is enabling people with diverse perspectives to be both heard and involved as we go about our day-to-day work in meeting housing the need across the East of England. That is what #Flourish is all about, and I’m really excited that we are working together to create this campaign which promotes inclusion across our organisations.”

Catherine Hodds, Director of People & Culture at Saffron, said: “We are all really passionate about this work. We want our workplaces and our communities to be totally inclusive places, that accept everyone for who they are with no judgement and provide an environment where they can be free to be who they want to. We know that there are so many benefits to having a happy workforce, so why wouldn’t you put in place the things needed to enable that to happen?”